Fuse Networks Blog

Taking a Trip Through Data Privacy, Part II

Taking a Trip Through Data Privacy, Part II

Earlier this week, you may have seen the first part of this article, where we discussed how robocallers collect your information. Today, we continue our discussion on data privacy and what you can do to keep your organization and personal data safe.

Pay Attention to What You Agree To
When you install an application or sign up for a service, they will provide you with a terms of use that includes what they can or can’t do with your information. Android, for instance, requires you to opt in to any information the app wants access to. Instagram wants access to your device’s camera and photo storage, but it might also request access to view and access your contacts, SMS, location, microphone, and even phone calls. This is used to improve the user experience through geotagging for photos and sharing images based on the location, but you should always be wary of what these apps are asking of you. After all, situations like Facebook’s sharing of personal information with Cambridge Analytica is a perfect example of what could go wrong. We don’t want to point fingers at any apps in particular, just to caution you to be careful about what data you share with your applications.

Marketers Love Big Data
This personal data is used by marketers to identify potential consumers and to generate customized advertisements to entice them. Many find targeted ads annoying, but the fact of the matter is that they work; why would they be used if they didn’t?

Even if you aren’t going to give in to the robocaller, for example, there are plenty of people out there who won’t think twice about doing so. When a business has access to the technology that sends out countless messages to prospective buyers, it’s no surprise that there will be at least a couple of takers--even for shady business like this. Of course, a business can just pay money to target only the most valuable customers with their personal data, making it more profitable than even the smaller targets.

All of the data shared in this manner adds fuel to the fire. Businesses need to ask themselves if they would take advantage of these technologies to connect with potential customers who would pay for their goods or services. It certainly might be tempting.

This is a double-edged sword in a sense, as people might have good experiences from using apps and websites, but they are doing so at the cost of their personal privacy. On the business end of things, you might enjoy the data for the purposes of collecting clientele, but you don’t know where the data comes from, who has access to it, and whether or not someone has given consent.

Hackers and Cybercriminals Aren’t Completely out of the Picture
A cybercriminal could easily steal data while it’s in transit from an app to a website, but this isn’t even necessarily the case here. The truth of the matter is that it’s not always clear how data is collected, who has access to it, and where it ultimately ends up. We’ve seen this countless times when a large organization is hacked, and millions of customer records are stolen or leaked online. Sony, Target, Marriott, and Equifax are only a few of the notables here. The data may have been collected normally, but was stolen by nefarious users. Hackers might even be willing to scrape together some funds to purchase some of this data from the dark web.

Privacy Continues to Be an Issue
It might just be tempting to get rid of social media, the smartphone, and live far away from the Internet, but this simply isn’t the answer. Technology is so ingrained in the way that society functions that it’s borderline impossible. The answer is being more mindful of the data and services used. It’s understandable why data sharing is helpful for so many organizations, even if we don’t like it.

Thankfully, there are methods being put into place to protect the privacy of users, like the stringent policies put into place by the EU’s GDPR. While it has established policies to help privacy, it has also created issues for businesses that can’t afford to comply. To this end, we want to help your organization best understand how to protect the data it collects. To learn more about how we can help your organization ensure data privacy, reach out to us at 855-GET-FUSE (438-3873).

Tip of the Week: Handy Google Chrome Shortcuts
Taking a Trip Through Data Privacy, Part I
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Tuesday, March 19 2019

Captcha Image

Newsletter Sign Up

  • No-Spam Guarantee: We hate spam as much or more than you do and will NEVER rent, share or give your information away to anyone else. We will only use your information to communicate with you direct, and you can also remove yourself from our list at any time with a simple click..
  • Company Name *
  • First Name *
  • Last Name *

      Mobile? Grab this Article!

      QR-Code dieser Seite

      Tag Cloud

      Security Tip of the Week Technology Best Practices Tech Term Network Security Business Computing Hackers Privacy Innovation Data Backup Productivity Android Cybersecurity Collaboration Computer Data IT Support Software Data recovery User Tips Communications Efficiency Email Communication Google Internet IT Services Mobile Device Malware Business Management Hardware VoIP Mobile Devices Small Business Office 365 Smartphone Hosted Solutions Cloud Managed Service Phishing Blockchain Information Cybercrime Microsoft Office Cost Management Browser Applications Facebook Artificial Intelligence Access Control Backup Social Media Smartphones Business Technology Mobile Device Management Two-factor Authentication Cloud Computing Passwords Apps Automation Maintenance Windows 10 Internet of Things Vulnerability Ransomware Workplace Tips Vulnerabilities Scam Saving Money Business Data Security BDR Holiday Tech Terms Document Management Quick Tips Bitcoin Network Mobility App Managed IT services Microsoft Data Breach Augmented Reality Apple Outsourced IT Alert Saving Time Patch Management Cooperation Printer IT Management Disaster Recovery Conferencing Google Maps Social Engineering Hacking Remote Monitoring Update Data loss Vendor Gmail Healthcare Bandwidth Users Websites BYOD Data Analysis Networking Compliance Tactics Electronic Medical Records Modem Windows 10 Desktop Cleaning CIO Microsoft 365 email scam HTML Backup and Disaster Recovery Error Term News Mobile Technology Legislation Trends Cortana Television Navigation project management Piracy Training WiFi Vendor Management Professional Services Digital Multi-factor Authentication Computers Business Continuity Google Docs Fileless Malware Business Cards Regulations Addiction Managed Service Provider Unified Communications User Tip SSID Bookmark eWaste VPN Twitter Telephone Audit Google Play Fake News Virtual Reality Gamification Disaster Screen Reader Mouse Money Software License Equifax Service Level Agreement Voice over Internet Protocol Virtual Assistant Device security Nanotechnology Directions Printing Excel Antivirus Browsers Robot Data Protection Social Network Health IT Security Cameras Microsoft Excel Productivity Company Culture Emails Emergency Monitoring Evernote Startup Going Green NCSAM Gadgets iPhone Budget Operating System Travel Cost Machine Learning Government Analytics Medical IT Tip of the week Paperless Office Customer Resource management Computer Care Social Big Data Identity Theft Bluetooth Retail Hard Drive Management Website Distributed Denial of Service Information Technology Download Virtualization IT Username Comparison Microchip Miscellaneous Network Management Legal Proxy Server Data Management Managed IT Services Mobile Security Knowledge Google Calendar Entertainment Computing Infrastructure Devices Database Telephone System Sports Router Cryptocurrency Laptop Wireless Headphones Content Support Windows 7 Hard Drive Disposal Chromebook Computing Tech Freedom of Information Upload Server Downloads Fuse Networks Specifications Processor SharePoint Downtime Accountants Encryption Law Enforcement Help Desk PowerPoint Spam Public Speaking Presentation Wi-Fi Lithium-ion battery Solutions Regulation Wireless Technology 5G Hiring/Firing Tech Support Safety Printers IBM Marketing Integration Hacker Fun The Internet of Things Employer-Employee Relationship Competition Customer Relationship Management IP Address Managing Stress Multi-Factor Security Hard Drives Customer Service Mobile Office Search Upgrade Domains Wireless