Imagine for a minute that you work in a small factory or machine shop. Some wind comes through and drops a 200-year-old maple tree through the roof onto the machines that you use to create your product. The devastation is total. If you have a second factory built to scale from the first, you could just ship your workers over to that one and keep productivity high. Chances are, however, there is no second factory. Your business is done until you can get the situation fixed. It could take days, weeks, or even months to get your business back on track; and if the stats are any indication, it probably won’t.